When Digital Art Goes Physical: Inside HALLEN 07

Digital art, often confined to screens, invades physical space at HALLEN 07, an event that questions the boundaries between the virtual and the tangible. The showcase brings together four presentations dedicated to digital practices, offering a testing ground where the codes of Web3 and NFTs confront the reality of exhibition walls. It is an opportunity to see how artists navigate the transition from pixel to materiality.

The exhibition, with its scenography designed to accommodate works at the crossroads of technology, proposes a route where each installation interacts with the others. Visitors are invited to discover how creators use digital tools—from software to blockchain—to generate pieces that then find a physical existence. The event stands out for its desire to break down silos, bringing together works that could have remained purely immaterial but here take over real space.

This initiative fits into a broader context in which the art market and institutions increasingly explore the potential of physical digital art. After the NFT craze, which peaked in 2021, industry players seek to sustain these practices by anchoring them in tangible devices. HALLEN 07 seems to respond to this need by offering a display space that articulates technological innovation and sensory experience.

By showing digital art outside its usual screens, HALLEN 07 may open new perspectives for artists and collectors. The event raises the question of the value and conservation of works that are originally dematerialized. This encounter between code and matter could well outline the contours of a new artistic scene, where the boundaries between digital and physical worlds blur, giving way to hybrid and unprecedented forms.

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Written by the ADM desk based on FAD Magazine. Read the original article for the full story.